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💕 About Us

We're not for everyone. And that's kind of the point.

Blushy, bratty, and a little too obsessed with Pink and our own boundaries — we’re the brand for the girls who romanticize their alone time, dress like they're booked and busy (even if they're canceling plans), and collect soft things with sharp energy.

Around here, we believe: you don’t owe anyone a text back.

Every product we create — from sass-laced sweatshirts, to mood-matching glassware — is made for the effortlessly fabulous and emotionally unavailable. Think: coquette meets cold front, with a dash of glitter and a middle part.

Pretty things. Petty thoughts. Peace over people.

If that sounds like you… welcome to the (velvet-roped) club.

♡ Tracey